My Story

My background comes from a family bakery business – making and selling the best bread in Swansea, the best Welsh Cakes, Carrot Cakes and  my own Grandma’s recipe a delicious Bread Pudding. Brought up on great tastes and fabulous good food.


It all started by making Homemade chilli relish my own special RECIPE, as a gift for my friends and family. Everybody loved it and started telling me I should sell it.

So I started experimenting with fruits, spices and flavours, just playing about, wanting to create something a little different from the traditional run-of-the-mill jams usually found on shop shelves.

Concentrating also on only using lovely, fresh unprocessed fruit and veg, without using lots of extra additives – making them as natural as possible and great for children (and adults too!) – For people who love wholesome, great tasting food.

Ensuring the flavour is fabulous but I also  like to add a bit of fun to my jams by giving them distinctive names; Cheeky Cherry, Lemon and Ginger Tickle etc.

I’ve lived in the Gower for 11 years, and am an avid gardener with 1 acre of gardens containing numerous apple trees. I always hated the waste coming from these trees – I usually ended up feeding the wild horses or giving them to my friends for their pigs!

There’s only so many apple muffins / crumbles / pies you can make! So from this year I will be using apples from my own garden.

It’s such a lovely feeling to watch them growing knowing I will be able to use so many of them this year and in the future.

My garden will be a base for many of my lovely jams, chutneys and relishes – it doesn’t get much fresher than that, does it.

I also use my own rhubarb and herbs, grown in the garden, picked and used the same day.





My family are my tasting experts for all my new relishes, jams and conserves. They are spoon fed new jams nearly every week. (MY DOGGIES INCLUDED) They don’t complain often. My family do the tasting and my daughter helps me cut the pretty tops for the jars. She also helps me at the markets and shows.


I love unusual, special flavours and my relishes, chutneys, jams,Preserves,marmalades and conserves bring this through to your tastebuds. My relishes, chutneys, jams and conserves are packaged in such a way that they are a perfect gift. Not your typical pot of jam, everybody that sees them comments on how lovely they look.

At our markets and shows we always have a tasting table and 99% of the people who taste, buy. It is really fabulous for me to see people’s faces change as the spoon goes in their mouth. The reaction is really lovely to see. And the feedback has been amazing to hear.

I’d personally love to hear what you think. Find your way to our shop and take a look at some of the flavours.

9 Responses to “My Story”

  1. anthony November 8, 2012 at 6:55 pm Permalink

    Try the lemon and ginger tickle ,it will tickle your taste buds i promise!

    • Estelle Davies-Jones February 10, 2013 at 6:51 pm Permalink

      so glad you enjoyed it ,try it drizzled on good vanilla ice cream!

  2. Dotty Jones January 14, 2013 at 7:42 pm Permalink

    My hubby and I love the new one – Naga Ghost Hot Hot Chilli Sauce, we’ve tried quite a few chutneys and they flavour-some & fresh tasting – so we’re ready to taste some of Estelle’s jams.

    • Estelle Davies-Jones February 10, 2013 at 6:52 pm Permalink

      Its good isn`t it ;) my favourite hot one at the moment.

  3. good cosplay for league of legends February 25, 2013 at 11:42 pm Permalink

    Great information. Lucky me I ran across your website by chance (stumbleupon). I have book marked it for later!

    • Estelle Davies-Jones February 26, 2013 at 8:35 pm Permalink

      glad you have found my blog,keep enjoying;)

  4. Amy September 14, 2014 at 12:52 pm Permalink

    I remember working with you and your family at the Market bakery many many years ago when I was a tween! So lovely to see what you are creating :)
    Sending love to you all.

    • Estelle Davies-Jones September 23, 2014 at 8:08 pm Permalink

      Hi Amy ,hope your well,
      small world isn’t it!
      yes am creating many yummy GOWER Goodies and fabulous sauces too ,
      come and say hello at one of my events ;)
      thanks Estelle

  5. Estelle Davies-Jones July 27, 2014 at 12:33 pm Permalink

    That would be fabulous !
    yes please ,
    many thanks,

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